ProRosa · prorosa.com · internal review build
Same brief, same structure, same copy intent. Each one commits fully to its own look rather than splitting the difference. Open any version and use the switcher at the bottom left to move between them, or press 1 to 5 anywhere on a page.
Every photograph on these pages is AI generated. The houses, the driveways and
the before and after pairs are convincing but they are not Mark's jobs and not Sonoma County
properties. The reviews, the project captions and the locations are invented too. All of it is
marked in the source with PLACEHOLDER comments.
Publishing any of it as genuine customer work would be a false advertising problem, not just a copy problem. Replace the imagery with real photographs of Mark's jobs and the reviews with his real Google or Yelp reviews, and confirm the insurance wording, before this goes live.
The portrait in "Meet Mark" is deliberately shot from behind with no face visible, so it is not a fabricated likeness of a real person. It still needs replacing with a real photo of Mark.
Estimate forms post to /api/estimate and are accepted, but SMS to Mark stays off until
the Twilio secrets are set on the Pages project. Until then every submission is written to the
deployment log. See PLACEHOLDERS.md in the repo.
V1
Warm Sonoma editorial. Paper grain, high contrast serif, hairline rules and numbered sections. Reads like a well made local almanac rather than a contractor template.
V2
American trade signwriting. Heavy condensed caps, thick rules, hard offset shadows and banner headings. Loud, confident and unmistakably a working business.
V3
A property inspection document. Graph paper grid, numbered clauses, spec tables, figure plates with registration marks. Trust through precision.
V4
Quiet wine country luxury. Light high contrast serif at scale, wide letterspaced small caps, hairline rules and a lot of air. Underlined CTAs stay solid so it still converts.
V5
Direct response. Draggable before and after sliders, hazard striping on the fire section, big stat bar, sticky call bar on mobile. Built to be scanned and acted on quickly.