ProRosa · prorosa.com · internal review build
Each of these has its own organising idea driving the structure, the interaction and the writing, rather than a shared skeleton in different colours. Before and after sliders run through all five. Typography changes every time. Open any version and use the switcher at the bottom left, or press 1 to 5 anywhere on a page.
V1
The page is a walk around your house: roofline, walls, glass, concrete, the first five feet. Each stop ticks itself onto a running list, and a bar tracks it as you scroll. By the bottom the form already knows what you want.
V2
Fire first, not a cleaner that also does fire. Built on the three zones working out from the wall, with a drawn cross-section and a season clock that reads the real month and tells you whether you are early, on time or late.
V3
An advice column, not a brochure. Six questions homeowners actually ask, answered by Mark in first person, including the one where he tells you to do half of it yourself. The FAQ is the spine of the page instead of an afterthought at the bottom.
V4
Reframes cleaning as cheap prevention. Every job sits on a consequence timeline, today to one season to three to the repair it becomes, with the colour escalating as it goes. Ends on the list of cleaning jobs that grew up into trades jobs.
V5
A work order docket. Tick the problem at the top and the sheet fills in underneath: proof, how long it takes, how often it needs doing, then call. Shortest page of the five by a distance, and the ticked job travels with the lead.