ProRosa · prorosa.com · internal review build

Five pages, five mechanics you remember.

Each one is built on a different interaction, not a different palette. All the photography and video is new. Open any version and use the switcher at the bottom left, or press 1 to 5.

V1

Wipe

The hero is filthy. Drag across it and it comes clean under your cursor and stays clean, with a meter counting how much you have done. Hit 80% and it offers you the real thing.

Mechanic
Canvas scrub, progress meter, earned CTA
Type
Bricolage Grotesque + Schibsted Grotesk
Open V1 →

V2

Approach

Fire told as distance closing. A pinned frame walks you from the ridge at a hundred feet, to thirty, to the five feet against your wall, with the copy changing as you go.

Mechanic
Scroll-driven approach through the three zones
Type
Libre Franklin + DM Mono
Open V2 →

V3

Ask Mark

An advice column with Mark sitting beside it. His portrait stays put while you scroll and the line under it changes to whatever he is answering.

Mechanic
Sticky speaker that answers as you read
Type
Literata + Hanken Grotesk
Open V3 →

V4

Decay

Scroll does not move the page, it ages the house. Nine years land on the same building as you go, then the consequence timelines explain what each year cost.

Mechanic
Scroll-scrubbed nine year decay
Type
Petrona + Barlow
Open V4 →

V5

Dispatch

A work order docket. Tick your problem and the sheet fills in underneath with video of that exact job, how long it takes and how often. Shortest page of the five.

Mechanic
Instant video answer per problem
Type
IBM Plex Sans & Mono
Open V5 →

What is deliberately the same