ProRosa · prorosa.com · internal review build
Each of these has its own organising idea driving the structure, the interaction and the writing, rather than a shared skeleton in different colours. Before and after sliders run through all five. Typography changes every time. Open any version and use the switcher at the bottom left, or press 1 to 5 anywhere on a page.
Every photograph on these pages is AI generated. The houses, the driveways and
the before and after pairs are convincing but they are not Mark's jobs and not Sonoma County
properties. All of it is marked in the source with PLACEHOLDER comments.
Publishing any of it as genuine customer work would be a false advertising problem, not just a copy problem. Replace it with real photographs of Mark's jobs, and confirm the insurance and callback wording with him, before this goes live.
The invented customer reviews are gone. None of these five carries a testimonial, because a fabricated one is the single most damaging thing that could ship. Add Mark's real Google or Yelp reviews when you have them.
The portrait in "Meet Mark" is deliberately shot from behind with no face visible, so it is not a fabricated likeness of a real person. It still needs replacing with a real photo of Mark.
Estimate forms post to /api/estimate and are accepted, but SMS to Mark stays off until
the Twilio secrets are set on the Pages project. Until then every submission is written to the
deployment log. See PLACEHOLDERS.md in the repo.
V1
The page is a walk around your house: roofline, walls, glass, concrete, the first five feet. Each stop ticks itself onto a running list, and a bar tracks it as you scroll. By the bottom the form already knows what you want.
V2
Fire first, not a cleaner that also does fire. Built on the three zones working out from the wall, with a drawn cross-section and a season clock that reads the real month and tells you whether you are early, on time or late.
V3
An advice column, not a brochure. Six questions homeowners actually ask, answered by Mark in first person, including the one where he tells you to do half of it yourself. The FAQ is the spine of the page instead of an afterthought at the bottom.
V4
Reframes cleaning as cheap prevention. Every job sits on a consequence timeline, today to one season to three to the repair it becomes, with the colour escalating as it goes. Ends on the list of cleaning jobs that grew up into trades jobs.
V5
A work order docket. Tick the problem at the top and the sheet fills in underneath: proof, how long it takes, how often it needs doing, then call. Shortest page of the five by a distance, and the ticked job travels with the lead.